Updated: June 8, 2018
Serafina Beach Hotel values you as our guest and recognizes that privacy is important to you. We want you to be familiar with how we collect, use and disclose data.
This Privacy Statement describes the privacy practices of the Serafina Beach Hotel for data that we collect
COLLECTION OF PERSONAL DATA
“Personal Data” is data that identifies you as an individual.
At touchpoints throughout your digital guest journey, we collect Personal Data in accordance with law, such as:
In more limited circumstances, we also may collect:
If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement.
HOW WE COLLECT PERSONAL DATA
We collect Personal Data in a variety of ways:
COLLECTION OF OTHER DATA
“Other Data” are data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data. Other Data include:
HOW WE COLLECT OTHER DATA
We collect Other Data in a variety of ways:
We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on the Online Services, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Online Services and to recognize your computer to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality, understand how they are used and assist us with resolving questions.
You can see more detail on our Cookies, how they work, and what we use them for in the COOKIES section of this Privacy Statement.
USE OF PERSONAL DATA AND OTHER DATA
We use Personal Data and Other Data to provide you with Services, to develop new offerings and to protect the Serafina Beach Hotel and our guests as detailed below. In some instances, we will request that you provide Personal Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from collecting such data, we may not be able to provide the requested Services.
We use Personal Data and Other Data for our legitimate business interests, including the following:
We will use Personal Data and Other Data to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.
We will use Personal Data and Other Data to provide personalized Services according to your Personal Preferences either with your consent or because we have a legitimate interest to do so.
We will use Personal Data and Other Data to communicate with you with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
We will use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
We use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply with a legal obligation and/or because we have a legitimate interest to do so.
Disclosing Personal Data and Other Data We Collect
Other Legal Reasons. We may use or disclose Personal Data and Other Data as we deem necessary or appropriate: (1) under applicable law, including laws outside your country of residence; (2) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (3) to comply with subpoenas and other legal processes; (4) to allow us to pursue available remedies or limit the damages that we may sustain; (5) to protect our operations or those of any of our affiliates; (6) to protect the rights, privacy, safety or property of Serafina Beach Hotel, our affiliates, you and others; and (7) to enforce our terms and conditions.
Without limiting the foregoing, in our sole discretion, we may share aggregated data which does not identify you or de-identified information about you with third parties or affiliates for any purpose, except as prohibited by applicable law.
Transmission, storage and security of your Personal Data
No data transmission over the internet, a website, a mobile application, email or other message service can be guaranteed to be secure from intrusion. However, we implement and maintain commercially reasonable organizational, technical and administrative safeguards to protect your Personal Data in accordance with applicable law.
All Personal Data we collect about you is stored on our private dedicated server. We comply with our security policies and standards when accessing and using this information and restrict access to your Personal Data to those persons who need to use it for the purpose(s) for which it was collected.
Your Personal Data may be transferred outside the country in which you are located, including to countries with a lower level of data protection than in the country in which you are located.
We will retain your Personal Data for as long as is necessary for the processing purpose(s) for which it was collected, for as long as your account is active or as reasonably useful for commercial purposes. We will retain and use your Personal Data as necessary to comply with our legal obligations or data retention policies, resolve disputes, and enforce our agreements.
Your rights and contacting us
You have the right (subject to various exceptions and in accordance with data protection legislation in your country and/or jurisdiction) to access certain Personal Data about you and correct any inaccuracies. We may charge a reasonable fee for the processing of any data access request in accordance with applicable law in your country. You also have the right to raise a complaint about our processing with the data protection regulator in your jurisdiction.
You have the right to ask us not to process your Personal Data for direct marketing purposes. You can exercise your right to prevent such processing by indicating that you do not consent to direct marketing at the point at which we collect your Personal Data. You can also exercise the right at any time after we have collected and used your Personal Data for direct marketing purposes by:
If you are a data subject in the European Economic Area, you have the right to access, rectify, or erase any personal data we have collected about you through the Online Services. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Online Services. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us. To exercise any of these rights, contact us as set forth below.
If you have any questions regarding our privacy practices, our data practices or our compliance with applicable law, you can contact us at: firstname.lastname@example.org.
Updates to this Policy
What Are Cookies
For more general information on cookies and how to disable cookies, visit http://www.allaboutcookies.org/.
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.
The Cookies We Set
This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
For more information on Google Analytics cookies, see the official Google Analytics page.
Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
From time to time, we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.
As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such, this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work, social media sites, such as Facebook, Instagram, Linkedin, Pinterest and Twitter, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
We have no control over third party services or devices and are not responsible for the privacy policies and practices of third parties. Any information collected or stored by third parties are subject their own privacy policies and practices. You should consult the privacy policies of third parties.